NEW YORK, NY, Aug 31, 2015 (Marketwired via COMTEX) — JetBlue Airways today announced it will begin seasonal non-stop service between New York’s John F. Kennedy International Airport (JFK) and Palm Springs International Airport (PSP) in Southern California this winter, subject to government approval. Palm Springs will be JetBlue’s ninth destination in the Golden State.

The new flights will operate five times per week, Thursday through Monday, between January 14, 2016 and May 1, 2016. Seats are on sale beginning today with introductory fares starting at $99 one way between New York and Palm Springs (a).

The desert oasis has recently experienced a comeback by blending its nostalgic past as a playground for Hollywood with hip new development attracting a new generation of trendy travelers. Palm Springs was a favorite venue for The Rat Pack, and stars such as Frank Sinatra, Bob Hope and Lucille Ball all built homes in Palm Springs. Today, Palm Springs has become a gathering spot for architecture aficionados, musicians, artists, and trendy weekenders seeking a warm, retro-chic getaway with great hotels, restaurants and outdoor activities.